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White House Officials Used Twitter, Ashton Kutcher To Promote HIV Testing Day
The White House sought the help of actor Ashton Kutcher to promote National HIV Testing Day on June 27, through his Twitter page, Politico reports. Kutcher has over 2.5 million followers on Twitter, where he recently posted a link to a White House blog post and video commemorating the day. Reid Cherlin, White House assistant press secretary, said, "As technology impacts how and where people are communicating online, we are constantly looking for new ways to engage with the public," adding, "Our efforts to promote National HIV Testing Day included participation from popular users of Twitter, as well as broad social media engagement by agencies across the government." The White House also used Twitter to help connect people to HIV testing sites (Gavin, 6/29).
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HIV Transmission Safely Reduced In Babies, Mothers By ART Therapy
Giving daily antiretroviral syrup to breastfeeding infants or treating their HIV-infected mothers with highly active antiretroviral drugs is safe and effective in preventing mother-to-child HIV transmission through breast milk, a study led by University of North Carolina at Chapel Hill investigators has found.
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Expert Researchers To Discuss Neutropenia, Recent Research
The National Neutropenia Network (NNN) and the Severe Chronic Neutropenia International Registry (SCNIR) will host the 9th Annual Neutropenia Family Conference in Ann Arbor, Mich., on July 24-26, at the Marriott Ypsilanti at Eagle Crest.
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National Association of Chain Drug Stores Announces New ECON 09 Lineup For Marketplace Conference In Boston

The National Association of Chain Drug Stores (NACDS) announced its ECON 09 Business Programs for the 2009 Marketplace Conference, to be held June 28-July 1 in Boston, Massachusetts. The presentations are new additions to the Marketplace program. On Tuesday, June 30, Dan O"Connor, chief executive officer of RetailNet Group, will present Survival Retailing 2010, which will examine current economic indicators and forecast where we are as an economy, the forces that will lead to the end of the recession and why this is important and what it means for retailers and manufacturers as they develop their plans for the first and second quarter of 2010. The program will explore companies" strategies for attracting consumers amid an economy-based shift in consumers. Thom Blischok, president of consulting and innovation with Information Res, Inc., will present a session titled Discovering the Real Truth about Shopper Behavior on Wednesday, July 1. The program will examine the attitudes shaping shoppers" behaviors. Blischok will introduce a new kind of shopper called the "conservative shopper," who is more concerned about ensuring on-going financial viability for the long term and who buys less and more carefully. "Everything NACDS does positively impacts the bottom lines of our member companies, and the presentations by Mr. O"Connor and Mr. Blischok at this year"s Marketplace Conference are no exceptions. They will assist attendees in their business planning with insights on consumer behavior in these challenging economic times," said NACDS President and CEO Steven C. Anderson, IOM, CAE. "NACDS" ECON 09 provides multi-meeting, multi-media programs that deliver timely, actionable information that positively impacts the bottom lines of NACDS members and meeting participants, and can be readily applied to their businesses." NACDS ECON 09 was developed by the industry and for the industry, with the recommendations of the NACDS Retail Advisory Board (RAB), earlier this year. The RAB, which advises the NACDS Board of Directors, includes representatives of NACDS Chain and Associate member companies. Decisions will be made on an ongoing basis throughout the year to ensure that every NACDS meeting and deliverable includes information that is timely and reflective of the current state of affairs. NACDS members may access ECON 09 from NACDS meetings earlier in the year by clicking on the ECON 09 logo on the NACDS homepage: http://www.NACDS.org. The NACDS Econ 09 initiative will continue at this August"s Pharmacy & Technology Conference also in Boston, Massachusetts with a presentation by economist Dr. Mark Zandi. National Association of Chain Drug Stores


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